Once Upon A Fraud

Beach Still Life photo by Lisa Lindahl

from Zobian family archivesMy mother, in her wisdom, would intone:

“Horses sweat, men perspire, women glow.”

 

 

Give me a bathing suit and point me towards ocean surf. No boards please. That was, still is, my idea of being “active.” But in my mid-twenties, living in Vermont, there was no ocean nearby. I started jogging, and found my land-based equivalent of active joy.

My running never grew into a desire to compete. Rather, running connected me to the natural world – put me back into it and became, frankly, one of my first spiritual practices. It is totally ironic that this practice spawned my financial success and exposure to the grit of the business world.

The deeper irony is that for me to start running at all was out of character, at least historically speaking. While I remember enjoying recess and dodge ball in elementary grades, by the middle grades at the girls’ school I attended I was self-conscious and uncomfortable in gym classes.   Perhaps many girls were; my best friend was.   But then there were those “jock” girls who relished gym and understood the rules of field hockey and were eager to get out on the tennis courts. They intimidated me. It seemed to me I was somehow less for not getting the whole sporty thing. When possible, I opted for Beginning Bowling as my gym class choice.

I didn’t like to glow.

So avoiding gym classes, playing around in the summertime ocean, doing some body surfing, and climbing the occasional tree was my idea of “sports.”

Until I discovered the meditation of running. Then my world did change. My body and I became more intimate. We glowed, we sweated, we gloried. When I started running I tried to jog around an indoor track – a whole quarter mile. And it was tough!   The day I actually made it all the way around I felt like I’d won an Olympic medal! I was so proud of myself!  When I eventually settled into a 30 mile a week routine over Vermont trails and back roads, well, I’d found not my sport, but my practice.

Fast forward a few years and many logged miles to my invention of the sports bra and creation of a photo by Lisa Z Lindahlbusiness around it. Because I was clear that the Jogbra was athleltic equipment, not lingerie, we were selling it in sporting goods stores around the nation.

Sporting goods stores!?

Before taking my bra into such places to sell it, I had never been in one ’til I had to buy running shoes.  And then I didn’t hang around. Heck, all I needed to do my thing was shoes and, yes, a comfortable bra.  The sporting goods industry was as foreign and intimidating to the woman I had become as those long ago gym classes were to my girlhood self. But even more so. To me sporting goods stores were rank with the culture of competition; everytime I went into one I felt I was in a totally alien environment. Yet I smiled and played the part. And I sold sports bras.

One day, back in 1988 or so, I found myself at a very large national sporting goods show. My little company was quite successful by then. I recall walking around the noisy, people-filled convention center. The aisles were lined with booths aggressively selling everything from athletic clothing to fishing rods, from dart boards to health drinks. Every athletic shoe manufacturer was there. The place was a bustling mosaic of color, people and commerce.

And I wondered: How the hell had I ended up here? I felt a complete fraud, with little in common with all these enthusiastic jocks and jock-ettes. The choices that brought me here mostly made sense at the time, and in many ways still stood the test of time.  But…?

The ironies were not lost on me. They are not lost on me still. One of the most authentic aspects of my self, the meditative runner, had spawned this persona of sporting goods queen. Bra Lady. And it follows me to this day.

The further irony is that I can no longer be that runner. Both my knees blew out. I’ve found no activity – not bowling or body surfing – that fulfills me as running did. I miss it to this day.

But I no longer feel a fraud. Years ago I read an article, in Psychology Today I think, that purported that many who gain rapid success feel “like a fraud;” that somehow they are pulling off an illusion that could be “found out” by others. I know I felt that way – I wasn’t a jock! Then, after a bit I wasn’t even a runner anymore! Egad!

The article made sense to me, explained and alleviated my secret guilt. Eventually I left the sporting goods industry; having launched the sports bra I was done.  The altruistic young entrepreneur evolved. I am still learning how to accept and integrate all the disparate bits of my ever-evolving self: artist, businesswoman, spiritual seeker, and bumbling, glowing journeyer.

footprint photo by Lisa Lindahl

From the Journals of…

Insights, quotes and wisdom notes from my travels, jotted down at those times and in those places follow, rather higgeldy-piggeldy and not in any organized order:

PERFECTION IS ILLUSION & DELUSION; BUT WE CAN STRIVE FOR WHOLENESS.

Ritual is setting intention

“The Priest/Priestess is the midwife of Grace” ~  Matthew Fox

We are the imaginal cells of the dying paradigm!

Shadow follows wherever you go; the greater your light, the greater your shadow.

True Beauty is eternal and the raison d’être of the Universe.

When our ego is in charge it is prepared to be offended; when the soul is predominant it is prepared to be amazed!     ~paraphrasing Dr. David Simon

Laughter is the same in every language.

We are balanced turbulence.  ~ Brian Swimme

Walk like a Goddess.

A life of expression is healing. Healing is an expression of life.

Laughter like liquid vibrational light smiles all over the beach. Dear Dark, are you co-dependent?

photo by Lisa Z. Lindahl

 

Looking back in old notebooks and journals is always a journey in itself.  The above are mostly old friends, but I did encounter an acquaintance or two I’d forgotten about and was happy to rediscover!

 

Wandering Eye

I’ve been traveling a bit lately.  Did I write that already?  My head, heart and vision have been mightily exercised.

It was wisteria time in SC when I left:

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And my lemon tree was blooming, smelling so luscious

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But I left to go to an art workshop in Vermont…

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…where friends find springtime gardening a bit rough:

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After a productive week in Vermont I came home briefly before flying off to L.A., or LaLa Land for a brief two days.  Was shooting a small documentary for ESPN on the history of the Sports Bra, no less. IMG_9446 A shot of  LA’s sunset:

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Then back home before heading up to Virginia’s Shenandoah Valley for a Shamanic Retreat.  Such fabulous natural beauty, different from SC.  Although similar to Vermont with its mountains and deciduous forests, it has a quite different feel, a different spirit.  It seems somehow gentler…

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Two of my companions wading in the Rapidan River.  I followed shortly thereafter…

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I learned a great deal on each leg of my travels…  I find that the body may be aging, but this mind is as curious and inquiring as ever.  It was simply the devilish goddess of scheduling that caused all these

IMG_9362 events to converge within such a short time span (and not done yet, actually).  Ideally I’d choose to have months after each one to integrate the teachings, my observations, any new techniques, any “homework.”  I’m that sort.  Ah, well!  But I’m not complaining!  Far from it, really!  I am amazed and feel blessed to have all such explorations and opportunities on my plate.

And/but yes:

It’s nice to go home and be greeted by my loved ones…

 

Home again, home again, jiggety, jig!

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A Practice or a Habit?

photo by Lisa LindahlSo here I have been outlining how to engage in the Practice of True Beauty.  And why.  But have you ever wondered what the differences are between a “practice” and a “habit”?

A habit is a routine.  While it may have begun with intention, it no longer needs thought behind it — it is part of one’s Automatic Pilot dashboard.  It achieves some task:  teeth get brushed.

A practice is just that – practice.  It implies “rehearsal” for something more real?, permanent?, or better done that will occur at another time/place/space.  A practice also implies it has been taken on with an intention attached to it.  Part of that intention is to improve over time.  I don’t think of my habits as necessarily having an element of improving.

A Caution about Practices

However, engaging in a practice may sometimes get in one’s way.  In his book  The Exquisite Risk, Daring to Live an Authentic Life, poet and philosopher Mark Nepo puts it well:

All the practice in the world can’t instigate enlightenment or revelation. It can only make us ready vessels for when these moments occur. … practice implies practice for something, usually a readying of the self…for the unexpected moment of life…

“vessels for…the unexpected moment of life…”   Why do we practice meditation?  Why do we introduce the practice of going to the gym each day?  We must not forget the purpose behind the practice.

“Like Uncle Sam!” Lou says.  “Remember all those times we had to eat cold Thanksgiving dinner because of waiting for him?  He was always having to get his run in after he meditated for an hour, and meanwhile the whole family had to wait for him before sitting down — and Aunt Grace seemed always to time the turkey to be ready just as he went out the door, remember?  When I was little it confused me like mad!  When I got older I was really annoyed.  Hungry!  I mean really — one day outta the year you can’t change your schedule dude?”

I commiserated with Lou, having privately thought the same thing, and wondering why his sweet wife hadn’t thought to time her meal differently — or let us go ahead without him.  Sam’s rigid meditation-cum-run devotion had not seemed to deepen his well of compassion or cooperation.  Ah, well.  Things change.  We’ve moved away and now have our own hot Thanksgiving dinner, sans Sam and Grace.  Still, I miss them, actually.

Lou is still thinking out loud about habits and practices…

“But habits — hey, we have to do something when we close down the screen, right? Before your Big Mr. Universe comes knocking at our door, beckoning us out into the cosmos! I can just see Mr. Universe! Big Hairy – oh, oh! Okay, MS. Universe. Hairy Ms. Uni — Oh! Oh! OKAY. The Universe has no gender? What?”

By this time I am hitting Lou over the head with a pillow from my chair. He squeals and runs out laughing and yelling something about pacificism and beauty and practicing what I preach.

But Lou, as usual, has a point. With the TV, computer, phone off and our automatic pilot off — that Captain of Habitual Activity — we might as well choose to intentionally practice something.  So let’s practice True Beauty. It really does include a great deal of variety: Being funny, being quiet, walking or swimming or some such, any kind of art or production, looking at everything, hanging out with friends, giving and getting some loving – not too difficult, eminently satisfactory.

For once, Lou might agree with me.

Meanwhile though, make sure that in the name of your “practice”, you are not avoiding life.  Life, with all its glory, it’s messiness, and oh yes — it’s unexpected sprouts and spouts.

photo by Lisa z Lindahl

 

 

Being Happy – A True Beauty Practice!

Practice the Pursuit of Happiness

The happiness that is genuinely satisfying is accompanied by the fullest exercise of our faculties and the fullest realization of the world in which we live.

~Bertrand Russell

Do you see the glass half full or half empty?

“Pursuit of Happiness” – it’s in America’s Declaration of Independence, and it is an integral part of practicing Beauty. Integrating Beauty is about broadening harmony, and creating harmony has a great deal to do with each individual’s ability to understand their own experience of happiness. And that is something that has become increasingly elusive in our modern society.

So, what’s the trick?

IMG_7920 - Version 3See the proverbial glass. See it half full and half empty. See the whole glass. Cultivating happiness, and the ability to have happiness is a choice, or more correctly, a continuum of choices. But at its root, being happy
is being able to see, to observe “the whole glass” and still choose to emphasize its fullness. So we have come, quite beautifully, full circle: back to the ability to see, our first practice —  in order to have happiness, our last primary practice.

In their book How We Choose to Be Happy, Rick Foster and Greg Hicks did an impressive survey of how people achieve and maintain happiness. They were not looking for the “rose-colored glasses” kind of happiness, either.   Their subjects felt all emotions deeply. In fact, it is from the Foster/Hicks survey that the proverbial Glass metaphor is resurrected.

One of the foremost results was the uncovering of this ability by those deemed to have maintained sustainable happiness to see the glass both half full and half empty.  I.e., to see the balance in each situation, pros and cons, good and bad, and then to choose to concentrate on the positive aspects. This, according to the authors, created stable happiness.  The survey revealed that consistently happy people were far from being in denial about the less than optimum, shall we say, aspects of their lives. The paradox being that in order to experience great happiness, we must also be able to experience life’s greatest sorrows.

Hence, do we conclude that the choice to pursue happiness is, perhaps, a strategy that can carry us through all that life has to dish up?

Seeing the glass, the whole glass, is a Beautiful ability. To be aware of the complexities, of the polarities original art (c) E.Z. Lindahlnecessary to create balance bequeaths a sense of harmony to the one observing and experiencing this wholeness. To see only a part is to experience only a fragment. Having only that experience, one tends to be reflecting only a fragment; to be, perhaps, one-side, or fragmented.  Don’t we all know that person who persistently sees only the glass half-empty?  For whom there is always an issue, problem, something not quite right enough?  And then that other person, who refuses ever to see any problem, anywhere; who even as the house falls down around her/him peers through those rose-colored glasses and says “Oh, it will all be fine.  Maybe I’ll think about it tomorrow.”

To see the glass, whatever it holds and how much/little of each, is to begin to allow for the “Both/And Universe.” It allows for all the layers of Truth. It gives space for our authentic self to be still, perhaps take a moment…and choose to see a good, a learning, some positivity in the situation without denying its darkness, from which we may create and/or begin again.

Choose happiness.

To Practice Pursuing (& increasing the catch of) Happiness:

  1. Make sure you are being honest with yourself about yourself.
  2. Take responsibility for your own circumstances: you are in charge of your situation. Attitude!
  3. What feelings, specifically, do you associate with being happy?
  4. Identify those things, people and/or events, both small and big that contribute to your feelings of contentedness.
  5. Surround yourself with “higher companions,” those people who have your best interests at heart. Politely avoid those in “nay-sayer mode” (and we’ve all been there!).
  6. If you fall into a dark place for a bit, recognize it, don’t bury it. Take it out for a walk. Own it and try not to spread it around inappropriately.  Once you’ve had a good cry or rant, look further and see what’s next.  Repeat as necessary.
  7. Always remember: This too shall pass. So cherish the light and respect and endure the darkness.

Happiness is a particularly enhanced, perhaps human, state of harmony. It is an important Beauty practice. Do not think for a moment it is trivial or shallow. Some of the happiest people are the most productive.   photo by L. Lindahl

His Holiness the Dalai Lama has had a great deal to say about happiness:

“The basic thing is that everyone wants happiness, no one wants suffering. And happiness mainly comes from our own attitude, rather than from external factors. If your own mental attitude is correct, even if you remain in a hostile atmosphere, you feel happy. …

When we feel love and kindness toward others, it not only makes others feel loved and cared for, but it helps us also to develop inner happiness and peace. …

Consider the following. We humans are social beings. We come into the world as the result of others’ actions. We survive here in dependence on others. Whether we like it or not, there is hardly a moment of our lives when we do not benefit from others’ activities. For this reason it is hardly surprising that most of our happiness arises in the context of our relationships with others. “

But what is happiness except the simple harmony between a man and the life he leads?

~Albert Camus

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Create your own Sanctuary

So, mostly here I’ve been talking about how to actually practice True Beauty; how to incorporate it into everyday life.  Remember why?  To accentuate harmony, water down discordant aspects of life…create and add to the dynamics of the True Beauty that surrounds us.  While I sometimes go off on tangents (which I hope are of interest), and will again next week, this week again I bring you another Beauty Practice:

Practice Taking Sanctuary

It is in deep solitude that I find the gentleness with which I can truly love my brothers. The more solitary I am the more affection I have for them…. Solitude and silence teach me to love my brothers for what they are, not for what they say.

~ Thomas Merton

Once the purview of the somehow nefarious, the religious or those seeking political asylum, the concept of having, taking sanctuary is one that is worthy of bringing into our daily consciousness and practice.  I am speaking here of a physical place, not merely cognitive/meditative. One’s Sanctuary is a material manifestation of the Beauty state of mind. As without, so within.

Everyone needs their own safe haven from busy-ness.   A place whose sole function is to nurture serenity.  For this reason:  Create and sustain your place of sanctuary.

photo by Lisa Z Lindahl

A conscious practitioner of True Beauty must have a place to refresh, be nourished and even, sometimes, to be appreciated. Sanctuary is a place to be still; a place where harmony may be taken for granted, ultimately a place of serenity.

Sanctuary can, sometimes, be a chancy practice, or so History and Mythology would have us believe.   Avalon was invaded; Eden was lost, and Atlantis sank.   It seems virtually all the sanctuaries of old ended in cataclysm. Yet perhaps that is fitting. Perhaps it, too, is inevitable and even necessary (given the Practice of Honoring Entropy)  the reality that all physical places are prone ultimately to dissolution. Transition is a necessary part of transformation.  But the reward is worth the risk.

The point of creating Sanctuary is to have an intentionally nurturing retreat that is readily at hand. It may be your home, or a room in your home. Or a studio.   It can be a garden, or even an area in a garden. It must be beautiful, pleasing to its occupant. Virginia Woolf articulated this concept among modern women with her declaration that one must have “a room of one’s own.” I am merely underscoring the sanctity aspect of that “room;” that it must have the quality of feeling safe, comfortable and beautiful. A place where the field of potentialities opens up to you. You.

Thomas Moore, in “Care of the Soul,” speaks to this need. He points out that the root of “eco” is from the Greek oikos, meaning “home,” and that ecology is really home science, not earth science.   “Care for our actual houses, then, however humble, is also care of the soul. No matter how little money we have, we can be mindful of the importance of beauty in our homes. ” He goes on to include the earth as our home-place as well, of course; but that is not what we are focusing on here in this aspect of our “Sanctuary” practice.

Sanctuary is often, simply, our home — no matter whether we consciously  practice and nurture this fact or not. And be aware that we can create degrees of sanctuary.  Your home may be one degree, then a (private) room in it a higher degree.  Ideally, there are members of our family that support our Sanctuary.  When there is a safe place, full of supportive and known (not perfect!) people we consider family, we are truly blessed with a key Beauty component. But this takes work. And place, a sacred place – sanctuary – is a part of that work.

To create your sanctuary and practice seeking serenity within it:

  • Look around you. Is there a place in your life already that is serving as your Sanctuary and you didn’t fully realize it? If so, recognize this, and use it as such with greater mindfulness. Put up artwork or fresh flowers – intentionally add Beauty, comfort.
  • If you’re starting fresh: think about where you like to sit (or walk) and relax. Identify the quiet times and places available to you in your world. Think with your heart as well as your mind’s eye. Name it “Sanctuary”.
  • Go to your sanctuary (as sanctuary) regularly. Once a day?  At least once a week.  If it is home or within your home, this may make it easier. Go “into retreat” regularly – meaning, for instance, go home for lunch! Go sit outside. Take an opportunity to sit quietly between one project or task and another.     Observe small things. Listen. Meditate if you like, but not necessary. This is your time, your place. Time for you, with you. It is in sanctuary that Beauty most readily seeps into us, from us.
  • Allow what “sanctuary” means to you to blossom and change with you over time. Sometimes it may include others; sometimes not.

The Practice of seeking and keeping a Sanctuary is important to the sustainability of the Way of Beauty.   In order to sustain and nurture a cohesive Beauty awareness, in order to be a “cultural creative” and an agent for change in our turbulent times, it is very helpful to have a safe haven.

So: get moving, have fun, and use the K.I.S.S method in creating your sanctuary!

 

I love my family, my children..but inside myself is a place where I live all alone and that’s where you renew your springs that never dry up.

~ Pearl S. Buck

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Bit o’ History — Aestheticism

IMG_0693As I’ve mentioned before, the notion of the importance of Beauty is not new.  The Aestheticism movement of the late 1800s  in Europe and America caused quite a stir.  It posited that beauty was above concepts such as right and wrong.  Aestheticism adherents eventually evolved their own brand of elitist hierarchy, however.  I say “however” since a hierarchy to me implies a sense of righteousness, of superiority — an assumption of right-er vs. lesser, if you will.

Aestheticism was “art-centric.”  Based in the philosopher Emmanuel Kant, following the French “l’art pour l’art,” under the Aestheticism banner the concept of beauty became too synonymous with art.  True Beauty is not confined to or articulated by “art” alone.  Further, in Aestheticism there is an assumption that nature’s own beauty (think composition, colors, material combinations) itself is in need of improvement through man’s orchestration.  I find this arrogant at worst, and at its best simply a developmental phase in humankind.  Or so I might like to think.

One of Aestheticism’s better known spokesmen was Oscar Wilde.  Born in 1854, Wilde lectured often and

Oscar Wilde
Oscar Wilde

vociferously on the importance of art and beauty in people’s everyday lives.  He is quoted as saying “We spend our days looking for the secret of life.  Well, the secret of life is art.”  (Once again inferring that art and beauty are synonymous).  He also said “Even a color-sense is more important in the development of the individual than a sense of right and wrong.”  Hmmm.

This movement emerged in response, in part, to the ugly influences of utilitarianism and the then newly flourishing industrial revolution.  But I see such a prominent paradox.  While proclaiming that all should have beauty/art in their everyday lives, this crowd perceived themselves as superior to the group that would come to be classified as the “working class.”  An artist, a creator of beauty was considered superior.  Yet so many of those who had previously been the “crafters” or makers of furniture, paints, metal work, woodwork, fine art glass, etc. — many of them were now in the factories.  But , oh!, were no longer considered to have enough “taste” to appreciate “The Arts” as conceived by Aestheticism’s aesthetes.  While lauding art for art’s sake, Aestheticism’s adherents did not appear capable of recognizing the ubiquitous eternal nature of Beauty or the diversity of its makers and fans.

Hence, while eschewing the notions of right and wrong in favor of beauty and art on one hand, they were busily creating an elitist group and attitude that shut out entire populations based on their “everyday living” rather than on their sensibilities, talents, or (dare I say?) appreciation of art.

Aestheticism as a movement of the 19th century seems an good example of blinkered arrogance raising its nasty head in relation to the promulgation of the concept of beauty.  It started with a noble intent, yet refused the broader and spiritual component that could provide the far-reaching healing for humankind.  It had the idea correct — Beauty is transcendent — but the execution wrong.  It’s not just about “art,” and certainly not about the sculpting and supposed improvement of the wild.  It is not only about refuting the current cultural trends in morality.  It is not just “l’artiste” who can sense or create beauty.

The sheer universality of Beauty’s truth appears to have been missed by Wilde and his cohorts.  But they may have been on the right track.  Now we must make some corrections and move forward.

There is a principle in organizational development circles, “Just because an idea (or product, or process) didn’t work earlier, doesn’t mean it won’t work now.  Review and re-evaluate.”  Beauty and its transcendent nature is an idea whose time has always been, and now hopefully we are mature enough as beings, able enough and conscious enough to review, re-evaluate and go forward anew — recognizing the inherent importance of True Beauty for all: human, planet, universe.

Out beyond ideas of wrong-doing and right-doing    

There is a field    

I’ll meet you there.

When the soul lies down in that grass  

The world is too full to talk about.        

~Rumi

photo by Lisa Z. Lindahl

 

Practicing True Beauty – Honoring Entropy

photo by Lisa Z Lindahl“Oh this is the joy of the rose:

That it blows,

And goes!”                                               ~ Willa Cather

Rejoice, even in entropy…in darkness, in the entirety of the cyclical nature of birth, death and regeneration.  It is easy to find Beauty in the part of the cycle that is about coming into existence, growth and discovery — less so on the other end:  decay, dissolution and non-existence.  But that does not mean the harmony and serenity of Beauty are not there.

When a truth rusts, a companion betrays or your sanctuary crumbles it is time to dig into your well of courage and recognize that the cycle is evolving.  Call it Winter, transition, shadow or death — whatever resonates with you.  It is a necessary part of the only constant:  change; what I think of as the order>chaos>order cycle.

Our modern culture has tried to bury this inevitability in layers of illusion.  In earlier centuries humans tried to tame change with things like “tradition” and “norms.”  In our current techy times, change occurs so rapidly that our collective head spins, societal illusions fade and new ones form on our screens.

And, as chaos theory teaches, it is not chaos that falls from some mysteriously previous order, but order that spews forth from the primeval chaos.  The Isness gloriously and unashamedly starts with a messy, unorganized clamor.

In our lives we cycle through various versions of this many times before the death of our physical bodies.  Our spirit and personality grows and stretches, withers and shrinks at turns.  We succeed, we fail.  Sometimes we just coast.  Martial arts teach us:  to not be broken we must bend.  There is cacophony that amazingly returns to harmony.  Our bodies begin to decompose.  Some believe this only happens to each individual human once, others believe it happens repeatedly.

Whether you believe in reincarnation or salvation, the real struggle is to do all of this messy part of living with grace, to honor the entropic nature of systems, and find the Wabi Sabi elements in the transitional tableau of degradation, impermanence, change, uncertainty and the eventual emergence of what will be.

If we honor the entropy that occurs in our lives rather than resist it, if we befriend it rather than demonize it we will take a long step away from fear towards serenity, toward harmony and the Way of Beauty, in the here and the now.

photo by Lisa Z Lindahl
November’s sunflowers

To Practice Honoring Entropy:

1)  Expect it.  Since the cycle of birth-death-rebirth is inherent in all living systems, don’t pretend ti will not be an integral part of your experiences.  Plan for it even!

2)  Think compost, not mere garbage.  If it is your life circumstances that are decaying and beginning to stink, look for ways the situation might be fodder for the future.  If everything is collapsing, is it time to build anew — or plant trees?

3)  Allow for “liminal space.”  The transitory time between then & now, before & after.  It is that healing time, for scarring over.  For the field to lie fallow.  Don’t try to repair/rebuild/reconnect right away.  The result will be weak and/or ill-conceived.

4)  During the sweeter parts of the cycle, practice honing your abilities to be responsive and flexible in the face of change.  Notice those circumstance requiring dissolution of some sort (even if it is simply a gardening cycle or refreshing something in your home) and be mindful (oh, that word!) of how you respond and handle it.  (For instance:  I hate tearing out plants to make way for a new gardening season;  it doesn’t matter if they are weakly blooming, way dead, or what — I resist that part of the process.  Hmmm…)

There is no doubt that entropy is also a gateway to true Ugliness (which we have not yet discussed in this blog yet).  But we cannot allow our thinking and perceptions to fall into “auto pilot” on the nature of decay, death and ugliness any more than we can about birth, life and beauty.  Learning to truly appreciate the full cycle is part of The Way of Beauty.

photo by Lisa Z Lindahl
Vermont’s famous expression of Wabi Sabi beauty

“The pain passes, but the beauty remains.”                                                         ~ Pierre Auguste Renoir

Women’s History – Jogbra, another chapter

(The following is a continuation of a blog written on March 1.  If it is difficult to follow the story below, it might be helpful to read March 1 first…)

Before Women’s History Month 2015 ends, I thought I’d contribute another chapter in the Jogbra story.  So often I get asked to tell this tale.  And while the whole history is written, it hasn’t yet been published — too many of us are still living!  LOL

early Jockbra - JBI file photo
Early “Jockbra”

Sitting around on my living room floor with Polly at the end of that summer in 1977, I recall brainstorming about what this new invention might mean, what to do next, how to proceed.    We dismissed two options right away:  sewing the garments ourselves and in effect starting a manufacturing biz (Polly especially was against this, having seen a few such operations in NYC),  and selling the product design outright to a bigger company, sure of a difficult/bad deal from double-crossing sharks preying on us naive artsy types.  (I was against this, having seen my father go through such a process).  Subcontract out the cut & sew part and go into biz ourselves with the sales and marketing end?  Then maybe sell it mail-order?   Polly was indifferent about this as well.  She wanted to design costumes. Business was not her forte.  She’d been happy to help me bring the design into reality, but was not prepared to go into a business around it.  She was clear.

I was enthusiastic, already marketing in my head — thinking of a new kind of business, a new way of business, a women’s business.  Hinda was there for this conversation.  Unlike Polly she was as enthusiastic as I was.  She had always been athletic; although not a runner, she was into yoga and quite a skier.  She got the potential for this product.  I looked at her anew.  In an aside, I asked Polly if she’d mind if I asked Hinda to join us, officially. She shrugged, saying no, fine, fine.

By women, for women was envisioned as our tag line.  We wouldn’t do business like men.  We’d be cooperative not competitive, inclusive not exclusive.  We weren’t lingerie (said with a sneer), Jock Bra was serious athletic equipment!  We’d… we’d… .   You can imagine the scene.  Naifs.

Earlier in that year, 1977, I had completed my Bachelor’s degree through the University of Vermont’s Evening Division — “Continuing Education” or “Adult Ed” by other names.  Also working part-time as an administrator in a not for profit residential treatment program for adolescent drug abusers, “full” time as an artist/artisan (stained glass at that time; it was the 70s after all),  taking varied courses at night, and oh yes, I was married.  I loved learning/school and was very excited to have been accepted into the University’s Graduate Degree program in Educational Administration.  I had started grad classes at the same time Polly and I were designing Jock Bra prototypes.

In retrospect, that period of time was my personal “perfect storm” brewing.  By the next summer of 1978 I knew my marriage was over and divorce was on its way. I had no driver’s license.  Epilepsy made that difficult at that time.   After Polly and Hinda had left Vermont, after the kerfuffle with my brother-in-law, I’d formed a corporation around the Jockbra, and distributed equal shares to Polly and Hinda, too.  I figured perhaps my new bra might be a nice little mail-order business on the side to help finance grad school while I found a real job I could walk to, continued with my studies and figured out how to make this new single life work.  And frankly, I was frightened.  I had been told all my life that if I had a grand mal seizure while alone I could die.  Oh, weeeelllll.  Stuck up over my desk I had a hand-lettered sign:  PERSERVERE

Jockbra-soon-to-become-Jogbra trumped all that, both plans and fears.  Well, the fears got suppressed. The plans got re-made.  What’s the saying?  “Life is what happens while you’re making other plans.”

Hinda was stuck in South Carolina the summer of ’78, so I mailed her the precious prototype.  (I was worried that in my chaotic divorcing state it might get lost in the proverbial shuffle,  and frankly she had not yet “earned her shares” so to speak).   On a bicycle ride one day she noticed a sign for a start-up cut & sew operation.  She took them our prototype bra and asked how such a garment might be mass-produced, and what it might cost.  Changing the original design somewhat (me going “Yikes! What?”when I found out) they came up with a garment that could be manufactured for a reasonable cost.  Hinda’s Dad generously fronted the money for the initial production “run” of  the first athletic supporter for women  and I opened us up a corporate bank account in Vermont.  We were moving forward.

But it seemed in some areas of the country, South Carolina in 1978 among them, “jock” wasn’t such a nice word; and so Jogbra was born.  I think  12 dozen were manufactured and sent to me in my Vermont apartment.  My living room became the warehouse, my tiny dining room the office.  A small ad in a running magazine of the time showed the product and listed my address as the contact point.  Let’s remember:  this was before computers and websites.  The orders started rolling in.   OMG. (It is interesting to note that we used that factory for years and, in fact, built our businesses together.)

Meanwhile Hinda’s stay in South Carolina was over.  She drove to NYC and stopped in to visit Polly, where she bought the majority of the shares I had issued to Polly.  When I learned of this I was surprised.  I knew Polly did not want to be active in the company.  But sell her shares to Hinda?  Later she said Hinda inferred that I was not going forward with the biz, and that cinched it for Pol; she certainly wasn’t going to do it if I wasn’t.  But I was.  It was not a good way to start our partnership.  I wondered what had happened to the “for women by women” and the attendant ethos we had espoused the summer before.

One of the first orders was from Macy’s department store.  Only a “sample order” (what was that?”)….How are they packaged the buyer asked.  I scrambled to figure out packaging with our new help, an advertising and marketing agency.  But this order, among other things, reinforced my thinking re our marketplace:  we did not want to sell into department stores.  We were athletic equipment, not lingerie; and the sort of game they wanted to play was beyond our ken in those early days.  Brilliantly, we had chosen to sell into the independent athletic stores that were springing up everywhere.  Many fun and funny stories there about trying to sell a bra to the proverbial jocks who ran those stores.  But that’s for later because…

First, of course came financing.  Financing?  Yikes again.  Money for packaging, more fabric, a bit of communication to let the world know we existed — advertising and some p.r. maybe.  Somehow I knew to go the Small Business Administration.  One thing to be said about the two of us:  we weren’t shy about asking questions.   Hinda decided that I should write the business plan the SBA said we must have before they could help us get a loan from a bank.  “Why me?” I asked.  “Because you’re in school and used to writing papers.  Just think of this as another paper.”  I looked at her to see if she was joking.  She wasn’t. The truth was that neither of us had a clue, and she wanted no part of it.  At least I had taken an accounting class once.  The SBA sent me a many-paged form to fill out and I began.  Privately I titled it “Financial Fairytales”  because, really, how the hell did I know how many bras we were going to sell in Year 1, Year 2 and Year 3?  Or what the production costs would be each year.  Or what percentage of sales we’d spend on marketing and advertising?  Hell, I’d never even heard the term “CGS” before.  So, I made it all up.  “Educated guesses?” Maybe.  I liked to think.

It was a damn good “paper” and got us our loan.  Really, writing a business plan with financials was just an exercise and a test.  An exercise to make us think through many aspects that we otherwise might not have, and a test of our intention, sincerity and dedication to our proposal.  Pretty smart hoop, actually. (And years later I found myself teaching aspiring entrepreneurs how to write a business plan.  Of course.).

Can you believe it?  Two inexperienced women with a bra, in Vermont — and the loan officer said yes.  I think he was just aghast by our ardent hutzpah.  It didn’t hurt that the Vermont SBA had minority quotas to fill for their loan applications, Vermont had very few minorities at the time, and (drum roll) women constituted a minority.  Really.  Who knew?

A “perfect storm.”  Facing a major life change, from a marital partner to a biz partner.  Confronting  mythical and real fears.  So many of my assumptions were being challenged, my life was changing radically, I had to choose between pursuing graduate school and this nascent-but-wildly-growing business.  I had to move.  I spent one lunch hour finalizing a divorce.  I had to petition for my drivers license and learn how to drive.  Running, my joy and my coping mechanism for so many years was beginning to fail me (knees blowing out).   And then, how to deal with a business partner who, it turned out,  I knew not at all.

photo by Lisa Z Lindahl
First promotional T-shirt

Women’s History Month & Me

Women's history
Looking Back…

Two things have occurred recently that bring me to the page today:  March being Women’s History Month and the Smithsonian Museum of American History contacting me about my role in that history.

Really?!  Well, yes — but it is so very nice to have the Smithsonian recognize it!

“…the sports bra revolutionized women’s sports more than any other development besides Title IX.”

And one of my claims to fame, as they say, is that way back in 1977 I invented the very first sports bra (it was called a Jogbra at the time), and founded the Company that marketed and sold it.   Of course, I was only 10 years old (kidding, kidding).  Many years later we sold our entrepreneurial success to a big corporation.

Since there are so many urban — and suburban — legends about how this woman’s Horatio Alger story unfolded, I think the occasion of Women’s History Month and the Smithsonian’s active recognition of the sports bra’s influence in said history is an opportune time to tell the early history of the birth of an idea and its transformation into a thriving business that facilitated the entry and performance of women in sports.

The 1970s were the beginning of the fitness “revolution” in this country.  At the time I was in the vanguard of those who were “jogging.”  Logging about 30 miles a week I found myself with an annoying and private problem:  uncomfortable and sometimes painful breast movement while running.  One day my sister telephoned me, complaining of a similar concern and distraction, asking me if I had any solutions.  I told her of wearing a bra one size too small, of wearing nothing, of cutting runs short.  We bemoaned our predicament.  Then she quipped:  “Why isn’t there a jockstrap for women?”  We laughed uproariously.  “It would just be on a different part of the body,” I said between laughter hiccups.  Today she claims I went on to say “I think I’ll do that, make one of those.”  I don’t remember.  What I do remember is after the call, sitting down and thinking that it wasn’t such a silly idea; why not a “jock bra?”  What functions would such a garment have to fulfill to make me and my sister happy, comfortable?  I sat down with pencil and paper and made a list.

Polly is my childhood friend who grew up to become a successful costume designer (6 Emmys to date).  In our 8th grade sewing class she got an A and I flunked.  She and I would try to cut gym classes together.  Neither of us liked the silly gym uniforms they made us wear back then; we were artsy, not athletic.  Field hockey!?  Yuck!  So imagine her surprise when in my 20’s I became a jogging fanatic.  Which she discovered when she took a costume design job in my town and rented a room in my house for the duration of the job’s run.

So it was up the stairs I went to Polly on that early summer day.  “Pol, can you make me a bra for jogging?  Here’s what it would need to do.”  She rolled her eyes at me.  She explained that bras were engineered, not just designed and draped, as they had to support as well as cover.  I didn’t take no for an answer, and so embarked our summer of making prototypes.

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We weren’t having luck.  One day, my then-husband decided to crash our design meeting and cheer Polly and me up.  He came in the room wearing his jock strap over his head and around his chest upside down, declaring loudly “Here’s your Jock Bra, ladies!”  We laughed and laughed.  I took it from him and imitated what he’d done, pulling the jockstrap over my head, its cup embracing one of my breasts.  Stunned, I looked at Polly.  “Polly.  Look — the straps could cross in back.  Two cups.  Wide rib band… might work!”

And the first working prototype was born the next day when Polly sent her assistant, Hinda, to buy 2 jockstraps.  Polly cut them up, sewed them back together, cup next to cup, and I went running in it later that day, with Hinda jogging backwards in front of me to see how much I bounced.  So, yes.  For all those people who ask me if it is true that the first sports bra was two jockstraps sewn together, the answer is:  yes.

My report on that prototype:  best yet.  But the fabrics were awful. One of my most important design criteria was that the bra not chafe.   Polly booked a flight to New York to shop better fabrics for our new baby, asking Hinda to watch over the costume shop (and her job) while she was gone.  We were excited.  Returning about a week later, Polly had a then revolutionary new fabric in hand: poly/cotton/lycra.  She’d also found acceptable elastics and thread, no easy task I learned.  Who knew there was more than one kind of thread?  Polly sewed up a final prototype and I went for a run.  What I did know: it was a winner.

The summer was drawing to a close.  Polly finished her job and decamped back to home in Manhattan.  Hinda went off to teach in South Carolina.  I had my prototype, the precious prototype.  What next?  I called my brother-in-law, my sister’s then husband, for business advice.  He contacted one of those “we’ll market your invention” companies and signed a contract with them.  I got all huffy.  He wasn’t me!  He had no authority to sign the contract!  He’d given them money.  He got all huffy.  Oh dear.  I paid him back the money and  tore up the contract.  Thanksgiving that year was a bit sticky.  I could have left all this bit out of my story, but I think that it is important to note mis-steps as well as good steps.  Life and progress ain’t all roses.

An attorney friend suggested I incorporate, using the share issuance as a way to acknowledge Polly for her help.  But I knew Polly would not want to leave her path and go into the Jog bra biz.  She’d said so.  And Hinda had been very enthusiastic.  She hadn’t been cutting gym classes growing up.  And she was a skier.  And she knew how to sew!  So I incorporated and issued myself, Polly and Hinda shares in the fledgling business.

At this point one might say “and the rest is history”…  stock ownership kerfuffles, seizures, pregnancies, Brandi Chastain, Playtex Apparel, Sara Lee, Champion Sportswear and all.  That is, alas, missing out on some of the most important and dramatic parts, not the least of which is the significant role that Hinda came to play.  Or the personal growth that occurs in learning to run a business; all the great employees who grew with us — such stories!  Learning to operate within a partnership; to run a women-owned business selling women’s products in a male-dominated industry: sporting goods. To learn what it takes and what it means to sell a business that was “your baby.”

Or what happens to and for three women over the course of three decades as the result of one idea — the right product at the right time.   But this is a blog, not a book…so

Happy Women’s History Month!

And here’s a challenge for my readers:  Does True Beauty show up in this tale?